About Us

We are 3WB (Third Wrld Baby), a storytelling community-led streetwear brand. A 3rd World Baby is one who’s story is tied to the third world, whether they were born, living or from there. Essentially, being a 3WB big part of their identity and their lived experiences. A 3rd World Baby is someone who doesn’t let the environment determine their potential, a person who sees their heritage as a superpower and not a limitation, a person who embraces their identity to stand out and not fit in Put simply, a 3rd World Baby is one who defies the odds and inspires people along the way.

MISSION

By focusing on substance and not hype. We want to establish a global streetwear brand that speaks to 3WBabies. We aim to do this by making tasteful clothing and products rooted in culture, amplifying powerful stories and building a community. We are not just making clothes, we are building a world, a world centered on 3WBabies.

PURPOSE

Our purpose is to establish an authentic storytelling streetwear brand, that subverts the perception of the third world, its people, and its countries, through both the success of our brand and the stories we champion along the way We also want to subvert the perception of the third world, its people and its countries, through both the success of our brand and the stories we champion along the way. We want to create a brand that inspires Third Wrld Babies to embrace their identity, one where people wearing it feel like they are celebrating being a 3WB or supporting 3WBs by rocking our pieces. Through this, we build a global community.