Activations

Our value as a brand is our storytelling ability and emotional connection to our customers. We associate our garments with emotions and story, which is why we put an immense effort into our activities and our cinematography.  For each of our collections we have released a look-book and a short-film associated with the collection.

DECEMBER 2024

Football Charity Tournament (Tanzania)

In the beginning of 2024 we hosted a football tournament in Dar es Salaam, Tanzania where all proceedings were donated to a primary school in Dar es Salaam. The tournament consisted of local teams and friends.

October 2023

Gradient Cafe Pop-up (South Korea)

We hosted a local pop-up in Seoul, South Korea in 2022. This was to expand our reach into an untapped market and grow a global presence.

November 2022

‘Shawri Film’ Screening

We hosted a screening earlier this year as a part of our last collection. The cultural film delves into the beauty of the diverse culture that resides on the Swahili coast along with the memories of our upbringing.

There was around 200-300 people that arrived on the day